TikTok’s key features, user demographics, and why it is an important platform to engage with How users interact with TikTok and be…
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12 门课程
Explain how generative AI is transforming social media marketing and identify where effective prompting creates the most value Wri…
查看课程内容Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models Implement an A/B tes…
查看课程内容This is the third course in the Marketing with TikTok specialization. In this course, you will explore different ways to advertise…
查看课程内容How to optimize your marketing campaign by evaluating campaign results How to measure advertising effectiveness with Meta’s testin…
查看课程内容How to plan and forecast your marketing efforts across different channels How to use marketing mix modeling and attribution to opt…
查看课程内容Apply the data analysis process OSEMN to marketing data Compare and contrast various data formats and their applications across di…
查看课程内容How data and its measurement inform a marketing action Basic principles of marketing How data is collected and the regulations aro…
查看课程内容How to establish and manage a social media presence How to create a brand, tone, and voice for a social media presence How to mana…
查看课程内容Use AI tools to generate, evaluate, and refine social media content ideas, captions, hashtags, and visuals. Analyze AI-generated a…
查看课程内容This is the second course in the Marketing with TikTok specialization. In this course, you will dive into why and how businesses u…
查看课程内容Understand the landscape of traditional, digital and social media marketing Understand the major social media platforms, how they…
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