Advertising and E-commerce on TikTok
This is the third course in the Marketing with TikTok specialization. In this course, you will explore different ways to…
查看课程内容 →背景与经历
老师介绍
Anke Audenaert共同创办Aptly，曾创办并领导Udacity商学院、领导Yahoo市场研究团队及创办Jump-Time，兼任UCLA Anderson营销教学。
本人课程涵盖社交媒体、TikTok、数据分析及AI营销。
职业经历
Aptly · 共同创办人、CEO
曾任：Udacity School of Business · 创办并领导商学院
曾任：Yahoo! · 市场研究团队负责人
专长与业务问题
数字营销与数据分析
课程与服务
课程与内训
Data Analytics Methods for Marketing
How to plan and forecast your marketing efforts across different channels How to use marketing mix modeling and attribut…
查看课程内容 →Getting Started with TikTok
TikTok’s key features, user demographics, and why it is an important platform to engage with How users interact with Tik…
查看课程内容 →Introduction to Data Analytics
Apply the data analysis process OSEMN to marketing data Compare and contrast various data formats and their applications…
查看课程内容 →Introduction to Social Media Marketing
Understand the landscape of traditional, digital and social media marketing Understand the major social media platforms,…
查看课程内容 →Marketing Analytics Foundation
How data and its measurement inform a marketing action Basic principles of marketing How data is collected and the regul…
查看课程内容 →Marketing Analytics with Meta
How to optimize your marketing campaign by evaluating campaign results How to measure advertising effectiveness with Met…
查看课程内容 →Mastering Prompting Skills for Social Media Marketing
Explain how generative AI is transforming social media marketing and identify where effective prompting creates the most…
查看课程内容 →Measure and Optimize Social Media Marketing Campaigns
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models Implement…
查看课程内容 →Social Media Management
How to establish and manage a social media presence How to create a brand, tone, and voice for a social media presence H…
查看课程内容 →Supercharge your Social Media Marketing with AI
Use AI tools to generate, evaluate, and refine social media content ideas, captions, hashtags, and visuals. Analyze AI-g…
查看课程内容 →TikTok for Business
This is the second course in the Marketing with TikTok specialization. In this course, you will dive into why and how bu…
查看课程内容 →