课程概览
学习以价值创造为核心的商业战略，用value stick框架理解客户支付意愿、互补品、网络效应、人才、生产率和战略实施。
学习目标
Assess business opportunities through the lens of value creation
Apply the value stick framework to strategic decisions
Create value for customers, employees, and suppliers
课程大纲
Creating Value for Customers
An Introduction to Value-Based Strategy
Sales Success and Willingness to Pay
Asking How
Near-Customers
Explore the idea of value drivers
Adding Value Through Complements
Understanding Complements
Shifting Value
Navigating the Frenemy Relationship
Discerning Complements from Substitutes
Create a customer journey map to discover complementary products and services
Competing with Network Effects
Understanding Network Effects
Which Markets Will Tip
Strategies for Underdogs
Digital Platforms and Innovation
Creating Value for Talent
Talent
Linking Productivity and Customer Delight
Competing on Flexibility
Compensation Policy
Create an employee journey map to find ways to improve the employee experience
Mastering Productivity
Measuring Productivity
Economies of Scale
Teaching and Learning
Good Management
Identify ways to improve supplier relationships
Implementing Strategy
Value Maps
Evolving Your Value Proposition
Connecting Strategy, Activities, and KPIs
Execution Challenges
Create a value map for your company