International Entertainment and Sports Marketing
This course will provide learners with a fundamental understanding of the characteristics and marketing strategies relat…
查看课程内容 →背景与经历
老师介绍
Dae Ryun Chang任延世大学商学院营销学教授，获哈佛大学博士、哥伦比亚大学MBA及不列颠哥伦比亚大学商科学位，研究整合品牌、B2B营销创新与企业社会责任。
本人课程涉及国际营销基础、市场进入执行和文体产业营销。
职业经历
Yonsei School of Business · Professor of Marketing
专长与业务问题
国际营销与跨行业创新
教育背景
ol of Business. He received his Doctorate from Harvard University · , his MBA
Harvard University · Doctorate
Columbia University · MBA
著作与研究
Mastering Noon Nopi: the Art & Science of Marketing in Asia · 作者
课程与服务
课程与内训
International Marketing Entry and Execution
This will be part 2 of a two-series foundation courses for the Specialization: International Marketing & Cross Industry…
查看课程内容 →Intro to International Marketing
This course brings together two key subjects, International Marketing and Cross Industry Innovation. It will provide the…
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