Business Strategy and Value Creation In Action

位教师： Ruth V. Aguilera

包含在 Coursera Plus • 了解更多 中

您将学到什么

Core strategy concepts that forms the basis of business strategy and shape strategic decisions for sustaining a competitive advantage.

您将获得的技能

Strategic Thinking

Growth Strategies

Strategic Decision-Making

Strategic Prioritization

Corporate Strategy

Business Strategies

Competitive Analysis

Business Strategy

要了解的详细信息

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21 项作业

了解顶级公司的员工如何掌握热门技能

该课程共有4个模块

In the world of business and organizations, nothing is more important than having an effective strategy.Why?Because without knowing our destination, we cannot determine the right path to get there.

This course introduces the two sides of a strategy: competitive strategy and corporate strategy.Competitive strategy has to do with the environment in which firms and organizations are operating and how they can develop and sustain their competitive advantage.

On the other hand, corporate strategy has to do with the specific strategies firms undertake to sustain their competitive advantage, such as product diversification, internationalization, and non-market strategies.

This course is best suited for individuals seeking to advance their careers through skill-building, industry application, and network expansion.

Whether aiming for a promotion, transitioning to a new career, or growing one’s professional skills, learners will gain valuable insights into how they can contribute to their organizations and articulate those ideas with peers, recruiters, and other stakeholders.

This module presents the basic tenets of strategy—what it is and what it is not.We will draw on the work of Professor Michael Porter, whose ideas have been widely implemented by consulting firms, policymakers, and organizations (large and small) worldwide.

The key concept to understand is competitive advantage, as it forms the basis of business strategy.

We will unpack the concept of competitive advantage in the context of the value chain, presenting the two main paths toward achieving competitive advantage and considering how economies of scale and economies of scope play into our strategy game.

涵盖的内容

1个视频 15篇阅读材料 5个作业 2个讨论话题 3个插件

The Wonderland of Strategy • 3分钟

Course Syllabus • 10分钟

Meet Your Faculty: Dr. Ruth Aguilera • 2分钟

Questions to Consider • 2分钟

Key Concepts to Master • 2分钟

A Plan is Not a Strategy • 6分钟

Corporate Strategy: The Role of Strategy in Business • 5分钟

Firm Value Chain • 10分钟

Michael Porter's Generic Strategies • 2分钟

Primary Approaches to Competitive Advantage • 2分钟

Cost Leadership Strategies • 6分钟

Differentiation Strategies • 6分钟

Why Scale Matters • 2分钟

Why Scope Matters • 2分钟

Comparison: Economies of Scale vs. Economies of Scope • 5分钟

Module 1 Summary • 2分钟

Module 1 Quiz • 30分钟

Check Your Knowledge • 5分钟

Meet Your Fellow Learners • 10分钟

Comparing Approaches to Competitive Advantage • 45分钟

Strategy in Action: How Target Differentiates Itself • 7分钟

Economies of Scale Explained • 4分钟

Economies of Scope Explained • 3分钟

A Strategic Jedi's Guide to Porter's Five Forces

In this module, we will learn one of the most popular frameworks to analyze strategy, Porter's Five Forces.This framework helps learners understand how the competitive forces in an industry shape a company's strategy and profitability.

It highlights how competition (industry rivalry) is driven by multiple factors, including the threat of new entrants, the bargaining power of suppliers and buyers, and the threat of substitutes on a company's ability to succeed.

By analyzing these forces, you will be able to advise companies in developing strategies to either defend against competitive pressures or exploit opportunities to gain an edge over rivals.

Ultimately, Porter's Five Forces helps us strategize in positioning a company to minimize threats and maximize growth opportunities within its industry environment.

涵盖的内容

1个视频 8篇阅读材料 4个作业 1次同伴评审 6个插件

Introduction to the Five Competitive Forces of Strategy • 5分钟

Questions to Consider • 2分钟

Key Concepts to Master • 2分钟

Explore Porter's Five Forces • 10分钟

Why is Bargaining Power Important to Business Strategy? • 2分钟

Why are Barriers to Entry Important to Business Strategy? • 2分钟

Why is Competitive Rivalry Important to Business Strategy? • 2分钟

Applications of the Five Forces • 5分钟

Module Summary • 2分钟

Check Your Knowledge • 2分钟

Check Your Knowledge • 5分钟

Porter's Five Forces Analysis • 60分钟

The Five Forces That Make Companies Successful • 3分钟

The Bargaining Power of Buyers • 3分钟

The Bargaining Power of Suppliers • 3分钟

The Threat of Substitutes • 3分钟

The Threat of New Entrants • 3分钟

Rivalry Among Existing Companies • 3分钟

Understanding the macro environment is crucial in strategy because it shapes the broader context in which organizations operate, influencing both risks and opportunities.

Strategic decisions that ignore these external forces can lead to misalignment with market realities and long-term failure.To systematically analyze these external influences, strategists often use a framework known as the PESTEL model.

This tool helps identify key environmental factors that may impact an organization's performance and strategic direction.

涵盖的内容

12篇阅读材料 8个作业 2个插件

Questions to Consider • 2分钟

Key Concepts to Master • 2分钟

An Analysis Tool to Use • 21分钟

The Framework Underlying PESTEL • 2分钟

Political Factors to Analyze • 5分钟

Economic Factors to Analyze • 2分钟

Sociocultural Factors to Analyze • 2分钟

Technological Factors to Analyze • 2分钟

Environmental Factors to Analyze • 2分钟

Legal Factors to Analyze • 2分钟

Key to Applying PESTEL Analysis • 6分钟

Module 3 Summary • 1分钟

Module 3 Quiz • 30分钟

Check Your Knowledge • 5分钟

Check Your Knowledge • 2分钟

Macro Environment Explained • 3分钟

Real-World Illustration of Economic Environmental Factors • 8分钟

Corporate strategy refers to the choices leaders make and the actions they pursue to gain a competitive edge across various industries and markets at the same time.It answers the critical question: where should we compete?

This type of strategy defines a firm's boundaries in three key areas: vertical integration (its involvement in different stages of the industry value chain), diversification (its range of products and services), and geographic scope (the regions or countries it operates in, whether local, national, or international).

Strategic leaders must shape corporate strategy by considering all three of these dimensions.

涵盖的内容

1个视频 11篇阅读材料 4个作业 3个插件

Introduction to Non-Market Strategies • 4分钟

Questions to Consider • 2分钟

Key Concepts to Master • 2分钟

What Business Should We Be In? • 1分钟

Backward and Forward Vertical Integration • 2分钟

Diversification Strategy • 8分钟

Adobe: A Real-World Example of Product Diversification • 6分钟

What is Geographic Diversification Strategy? • 12分钟

Non-Market Strategies Explained • 5分钟

Ben & Jerry's: A Real-World Example of Non-Market Strategy • 10分钟

Module 4 Summary • 1分钟

Congratulations • 2分钟

Module 4 Quiz • 30分钟

Check Your Knowledge • 5分钟

Check Your Knowledge • 2分钟

Check Your Knowledge • 5分钟

Corporate vs. Business Strategy Explained • 6分钟

Vertical Integration Explained • 4分钟

What are Global Value Chains and Why Do They Matter? • 4分钟

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