GenAI in Business: Discover the Possibilities

本课程是多个项目的一部分。

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位教师： Andrew Wu

9,075 人已注册

包含在 Coursera Plus • 了解更多 中

92 条评论

您将学到什么

Understand the core capabilities of leading generative AI tools as applied to business and professional settings

Envision and forecast new business possibilities offered by generative AI in the short and medium-term

Understand the key technical components of the generative AI technology

您将获得的技能

Business Transformation

AI Enablement

Digital Transformation

Business Process Management

Data Integration

AI Integrations

Technology Strategies

Strategic Thinking

您将学习的工具

Generative AI

要了解的详细信息

添加到您的领英档案

1 项作业

了解顶级公司的员工如何掌握热门技能

积累特定领域的专业知识

向行业专家学习新概念

获得对主题或工具的基础理解

通过实践项目培养工作相关技能

获得可共享的职业证书

该课程共有3个模块

In this course, you’ll explore the transformative possibilities that generative AI offers to businesses.We begin by examining how generative AI is reshaping industries, automating routine tasks, and driving innovation in customer interactions and strategic insights.

Through a detailed real-world case study, you will see how a large, complex business successfully implemented a generative AI solution, turning it into a valuable productivity tool.

This course introduces the "See" phase of the See, Plan, Act framework.

This framework is designed to help you explore each step of the implementation process, and learn how to connect generative AI with your own data to transform it from a general tool into a customized solution tailored to your specific business needs.

By the end of this course, you’ll be able to identify and evaluate new opportunities where generative AI can create value for your organization, giving you the foundational knowledge to move forward with confidence in your AI strategy.

This course helps lay the groundwork for the next phase: planning and executing a successful generative AI implementation in your business.

This is the first course in the “Generative AI in Business,” a course series for business professionals interested in using generative AI to support, enhance, and amplify the work of their organizations.

In the first module, we explore the new (and sometimes radical) technical possibilities that generative AI brings to business.We will examine how generative AI can transform everyday business tasks across various functions and sectors.

We begin by analyzing a typical day in the office---and see firsthand how these technologies can reshape workflows and drive innovation.

涵盖的内容

4个视频 5篇阅读材料

Welcome to the Course • 6分钟

New Possibilities • 2分钟

Day in the Office: Before & After Generative AI • 8分钟

Main Tech Enabler • 9分钟

Course Syllabus • 10分钟

Pre-Course Survey • 10分钟

A Day in the Office • 15分钟

What GenAI Do You Use? • 15分钟

Recapping GenAI Uses • 5分钟

In this module, we take an in-depth look at a real-world business where generative AI is deployed in a complex environment.

We'll examine the end-to-end process of designing and implementing a generative AI-based learning assistant at the University of Michigan, which provides 24/7 Q&A support to thousands of students.

This case study will highlight key lessons on selecting the right business area for AI transformation, integrating the appropriate data, and deploying strategies to maximize value and ensure success---concepts that we'll expand and refine in the next courses.

涵盖的内容

3个视频 1篇阅读材料

Using GenAI to Unlock Value from Your Data: Part 1 • 9分钟

Using GenAI to Unlock Value from Your Data: Part 2 • 7分钟

Using GenAI to Unlock Value from Your Data: Part 3 • 6分钟

How Maizey Works • 15分钟

In this closing module, we will unpack the case and concepts discussed so far, and explain the key terminology that defines the specifics of how generative AI functions.

The course concludes with a guided case study that will assess your ability to leverage what you've learned to appraise appropriate generative AI applications.We'll also provide supplemental resources for your continued learning and reference.

涵盖的内容

4个视频 3篇阅读材料 1个作业

What Does "GenAI" Do? • 6分钟

Why Does GenAI "Generate" So Well? • 6分钟

How Does the "Generation" Work? • 5分钟

Course Wrap-Up • 3分钟

Guided Case Study Introduction • 5分钟

Glossary & Additional Resources • 10分钟

End-of-Course Survey • 10分钟

GenAI in the Retail Industry • 30分钟

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92 条评论

5 星 77.17%

4 星 18.47%

3 星 4.34%

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已于 Nov 25, 2025审阅

This course really helped me fill in some missing pieces as to the various parts and terminology surrounding Generative AI and consider how I could use it further in the future.

已于 Dec 9, 2025审阅

valuable information to best utilize generative AI

已于 Mar 7, 2026审阅

Clear exploration of how generative AI can be used in business. With focus on LLMs, and case study in application in university courses, and quiz on retail industry.

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