Modern Recruiting: Channels, Outreach, Nurture

本课程是 Recruiting & Onboarding for Today’s Workforce 专项课程 的一部分

位教师： Evan Kimbrell

包含在 Coursera Plus • 了解更多 中

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您将学到什么

Build a clear sourcing strategy using talent theses, market mapping, and channel selection

Find and engage stronger candidates through better search, outreach, and nurture systems

Improve candidate experience, recruiting capacity, and follow-through across the hiring process

您将获得的技能

Recruitment Strategies

Diversity Awareness

Communication Strategies

Talent Acquisition

Recruitment

Campaign Management

Talent Pipelining

Experience Design

Talent Sourcing

Talent Recruitment

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您将学习的工具

Customer Relationship Management (CRM) Software

要了解的详细信息

添加到您的领英档案

8 项作业

了解顶级公司的员工如何掌握热门技能

积累特定领域的专业知识

向行业专家学习新概念

获得对主题或工具的基础理解

通过实践项目培养工作相关技能

获得可共享的职业证书

该课程共有4个模块

This course will help you build a clear talent thesis, map the talent market, choose the right sourcing channels, run smarter candidate searches, write outreach that earns replies, and design lightweight nurture systems that keep strong candidates warm over time.

You will also learn how to create a more respectful candidate experience, plan recruiting capacity realistically, and follow up in ways that build long-term trust.

What makes this course unique is that it treats recruiting as a strategic, end-to-end system rather than a set of disconnected tasks.

Instead of focusing only on job posts or one-off outreach, it shows how talent strategy, market mapping, sourcing, messaging, campaign tracking, candidate experience, and follow-through all work together.

The approach is practical, modern, and designed for real workplace constraints.

Whether you are a hiring manager, recruiter, or HR partner, this course will help you build stronger pipelines, engage better-fit candidates, and create recruiting processes that are more organized, inclusive, and effective.

涵盖的内容

3个视频 8篇阅读材料 2个作业 1个讨论话题

Your Talent Thesis — Who Are You Actually Looking For? • 6分钟

Market Mapping: Understanding the Talent Landscape • 6分钟

Diversity-Aware Sourcing from Day One • 6分钟

Talent Thesis Worksheet • 30分钟

Sorting Exercise: Must-Have / Nice-to-Have / Deal-Breaker • 30分钟

Going deeper into building a sourcing-ready talent thesis • 40分钟

3 Sample Market Maps • 15分钟

Market Map Starter Worksheet • 30分钟

Mapping the market before you source • 35分钟

Mini Case Study: Diverse Pipeline, Wrong Strategy • 30分钟

Expanding your sourcing lens from day one • 35分钟

Build a Talent Thesis and Market Map • 60分钟

Module 1 Knowledge Check • 30分钟

Where Does Our Search Start Too Narrow? • 15分钟

Channels & Search: Finding the Right People Where They Are

涵盖的内容

3个视频 6篇阅读材料 2个作业

Picking the Right Channel for the Role • 7分钟

Search Techniques & Signal Hunting • 7分钟

Hooks That Cut Through the Noise • 6分钟

Best-Fit Channel Mixes by Role Type • 15分钟

Choosing the best recruiting channels for each role • 30分钟

Examples List: Non-Obvious Fits That Could Be Great Hires • 10分钟

Sharpening your search and reading candidate signals • 30分钟

Personalization That Scales Without Becoming Fake • 10分钟

Crafting outreach that earns a reply • 35分钟

Applied Sourcing Scenario: Channels, Search, and Outreach Hooks • 60分钟

Module 2 Knowledge Check • 30分钟

涵盖的内容

3个视频 6篇阅读材料 2个作业

Cold Outreach That Respects Candidates • 5分钟

Outreach Campaign Tracking & Core Metrics • 8分钟

Lead Nurturing & Lightweight CRM Systems • 6分钟

Mini Case Study: Improving a Low-Response Outreach Sequence • 10分钟

Building respectful cold outreach that people actually answer • 35分钟

What Different Outreach Metric Patterns Usually Mean • 10分钟

Tracking outreach like a recruiting campaign • 35分钟

Worksheet: Candidate Nurture Tracker + Re-Engagement Plan • 20分钟

Keeping warm talent warm: nurturing, tags, and talent pools • 35分钟

Outreach Campaign Design, Metrics & Candidate Nurture • 60分钟

Module 3 Knowledge Check • 30分钟

涵盖的内容

3个视频 6篇阅读材料 2个作业

Designing a Candidate Experience for Today’s Workforce • 8分钟

Capacity Planning for Recruiting Work • 7分钟

Follow-Ups & Closing the Loop • 6分钟

Small Touches That Make a Recruiting Process Feel High-Trust • 10分钟

Designing a proactive candidate experience that feels clear and coordinated • 35分钟

Worksheet: Recruiter Capacity Planning Calculator + Priority Grid • 20分钟

Planning recruiter capacity without burning out the process • 40分钟

Writing Rejections That Preserve Relationships • 15分钟

Closing the loop with clarity, speed, and respect • 35分钟

Diagnosing Candidate Experience and Capacity Breakdowns • 60分钟

Module 4 Knowledge Check • 30分钟

获得职业证书

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位教师

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从 Leadership and Management 浏览更多内容

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