Strategic Management

本课程是 Innovation & Entrepreneurship Mindset 专项课程 的一部分

位教师： Edson Ito

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您将获得的技能

Organizational Strategy

Strategic Decision-Making

Business Analysis

Business Strategy

Sustainable Business

Corporate Strategy

Strategic Thinking

Competitive Analysis

Business Strategies

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5 项作业

了解顶级公司的员工如何掌握热门技能

积累特定领域的专业知识

向行业专家学习新概念

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通过实践项目培养工作相关技能

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该课程共有5个模块

Participants will gain insights into competitive analysis, strategic decision-making, and sustainable business practices, preparing them to navigate complex business environments and contribute strategically to organizational success.

The curriculum combines theoretical frameworks with practical case studies to foster a deep understanding of strategic concepts and their practical applications.

Week 1: Introduction to Strategy External Analysis

This week resumes the discussion on Strategy and External Analysis, started in the course “Introduction to Strategy”.

On the first day we will deepen the discussion on Strategic Management, including the two models that we will delve into, the I/O model and the Resource Based Model.

We'll talk about the techniques used for analysis, and a discussion of the dynamic nature of the external environment.

涵盖的内容

6个视频 12篇阅读材料 1个作业

Introduction • 7分钟

On Strategic Management • 10分钟

The world ahead • 9分钟

How External Analysis affects Strategy • 10分钟

External Analysis affects strategy • 9分钟

Competitive Analysis • 18分钟

Syllabus - PLEASE READ ME! • 5分钟

The cohesion of RBV and Industry View for Competitive Positioning • 35分钟

The Five Competitive Forces that Shape Strategy • 13分钟

Resource-Based View of the Firm by Jay Barney • 7分钟

Future Scenarios and Implications for the Industry • 20分钟

Past Prediction of the Future Every Decade • 10分钟

A refresher on Marketing Myopia • 15分钟

How Covid-19 is boosting innovation • 19分钟

Is Porter’s Five Forces Framework Still Relevant? • 15分钟

The Five Competitive Forces That Shape Strategy • 13分钟

Firm Competition and Market Structure • 10分钟

Defensive and Offensive Strategies for Market Success • 20分钟

Quiz - Week 1 • 20分钟

Week 2: Internal Analysis

Week 2 will be dedicated to the forms of internal analysis, the one designed for the I/O model and the Resource Based Model. At this level of discussion, you will see the importance of using alternative forms of internal analysis.

涵盖的内容

4个视频 9篇阅读材料 1个作业

Internal Analysis • 10分钟

Core and Non-Core Activities • 10分钟

Integrated Value Chains • 10分钟

Key Competences • 10分钟

Internal Analysis - Creating competitive advantage • 15分钟

Internal Analysis • 13分钟

Omnichannel battle between Amazon and Walmart: is the focus on delivery the best strategy? • 25分钟

Core Competences • 8分钟

Outsourcing • 10分钟

Amazon’s influence: wait and see may no longer be an option • 15分钟

Why Are Modern Supply Chains So Needlessly Complex? • 16分钟

Outsourced profits – the cornerstone of successful subcontracting • 20分钟

Pros and Cons of Outsourcing • 14分钟

Quiz - Week 2 • 20分钟

Week 3: Strategy Development

Week 3 will be devoted to exploring the two models of strategy making, and when one model is better suited than the other.

涵盖的内容

4个视频 4篇阅读材料 1个作业

Approaches to Strategy Development • 10分钟

External Analysis Example • 11分钟

Resource-Based View (RBV) Strategy Example • 14分钟

Recording of Live Session - Strategic Management on 22-09-29 20:12:07 [13:00] • 73分钟

A Resource based approach to performance • 40分钟

Strategic Overview and Theories • 5分钟

Amazon Case • 50分钟

Amazon.com: Supply Chain Management • 35分钟

Quiz - Week 3 • 20分钟

Week 4: Strategy Stress Test and Strategic Monitoring

Week 4 will be devoted to a discussion of the main reasons why strategies fail, and recommendations to avoid these mistakes.

We will also discuss how a very important concept, VUCA (Vulnerability, Uncertainty, Complexity and Ambiguity) is, and how this concept requires professional ways to test and adapt strategies.

涵盖的内容

5个视频 11篇阅读材料 1个作业

Why strategies fail • 11分钟

On VUCA • 11分钟

The Interactive Nature of Business • 11分钟

Strategy Stress Test • 14分钟

Strategic Monitoring • 9分钟

Why good strategies fail report • 20分钟

Why Strategies Fail • 31分钟

What VUCA Really Means for You • 5分钟

What a difference a word makes • 20分钟

VUCA Wor(l)d • 30分钟

The Maginot Line Problem • 20分钟

Maginot Line: ambiguity • 40分钟

War Games • 25分钟

How Did War Become a Game? • 16分钟

Create Early Warning Systems to Detect Competitive Threats • 8分钟

The Strength of Weak Signals • 10分钟

Quiz - Week 4 • 30分钟

Week 5: Strategy Execution

Week 5 will be dedicated to discussing the levels of strategy formulation and execution (Corporate Strategy, Business Unit Strategy and Functional Level Strategy). We will also discuss the challenges of strategy execution.

涵盖的内容

5个视频 9篇阅读材料 1个作业

Levels of Strategy Formulation • 7分钟

Corporate Strategy • 4分钟

Business Unit Strategy • 9分钟

Functional Level Strategy • 9分钟

Strategic Formulation vs Implementation • 9分钟

Corporate Strategy • 45分钟

Corporate vs Business and Functional Level Strategies • 10分钟

Corporate and Business Strategy • 45分钟

Corporate Level Strategy • 8分钟

Business-Level Strategy • 15分钟

Functional Level Strategy • 8分钟

Leading change with the strategy execution system • 40分钟

What is Strategy Implementation? • 2分钟

Formulation to Execution • 25分钟

Quiz - Lesson 5 • 20分钟

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已于 Nov 11, 2024审阅

This course met my expectation. The professor was very clear and detail in his presentation. I have enjoyed this course and the contents learnt will be beneficial towards my work at Guysuco.

已于 Apr 29, 2024审阅

very good course, to better understand how it works strategic management.

已于 Oct 2, 2024审阅

Exceptional inputs in to how to strategize and manage things

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