课程概览
Zain Abiddin
Founder @GrowthPad | Prev. Growth @Canva
Covered by the Maven Guarantee
Stop guessing at growth. Find the constraint that will actually move revenue.
Most subscription companies don’t suffer from a lack of growth ideas. They suffer from too many ideas, weak prioritization, and teams working on the wrong constraint.
You can improve onboarding, launch experiments, change pricing, add AI features, or spend more on acquisition and still barely move revenue if you haven’t identified where growth is actually breaking.
The Subscription Growth Accelerator is designed to help founders, growth leaders, and product teams diagnose their subscription business systematically and build a focused plan around the opportunities with the highest potential impact.
You’ll work on your actual business across:
Acquisition and conversion
Activation and onboarding
Pricing and packaging
Retention and churn
Expansion and upsells
Payments and involuntary churn
Growth metrics and experimentation
This is not a collection of growth tactics or theoretical frameworks.
By the end, you’ll have a clear diagnosis of your growth engine, a prioritized opportunity backlog, the experiments you should run next, and a 90-day subscription growth roadmap your team can execute.
What you’ll learn
Diagnose your subscription growth engine, identify your highest-leverage constraint, and leave with a prioritized 90-day growth plan.
- 1. Diagnose your subscription growth engine
Map how acquisition, activation, monetization, retention, and expansion work together and identify where growth is actually breaking.
- 2. Identify your highest-leverage growth constraint
Separate symptoms from root causes and determine which problem is most likely to materially move revenue.
- 3. Improve pricing and monetization
Evaluate your pricing, packaging, trials, paywalls, and upgrade paths to uncover opportunities to increase conversion and revenue.
- 4. Find retention and expansion opportunities
Identify the drivers of churn, engagement, repeat usage, upgrades, and expansion so you can grow customer lifetime value.
- 5. Build a prioritized experiment roadmap
Turn dozens of possible ideas into a focused backlog of experiments ranked by expected impact, confidence, and effort.
- 6. Build your 90-day subscription growth plan
Leave with clear metrics, priorities, experiments, owners, and milestones your team can start executing immediately.
Learn directly from Zain
Zain Abiddin
Built subscriptions at Canva | Ex-Shopify | Founder, GrowthPad
I’m a product and growth leader who has spent my career building and scaling subscription businesses.
Today, I’m the founder of GrowthPad, where I work with growth leaders and operators to turn messy growth problems into clear, repeatable systems.
My workshops are built around practical frameworks, real company examples, and the lessons I wish I had when making these decisions inside high-growth companies.
课程大纲
绘制订阅增长体系并识别关键约束
区分表象和根因
评估定价套餐试用与升级路径
分析流失留存及扩展机会
按影响信心投入安排实验
明确指标负责人和行动里程碑