课程大纲What Makes Ideas Sticky?How Social Influence Shapes BehaviorThe Power of Word of MouthSocial Networks
Jonah Berger为Wharton营销教授,研究口碑、社会影响与消费者行为,著有Contagious及Invisible InfluenceContagious: Why Things Catch On · 作者查看完整背景与课程 →