Mastering Business Essentials: Strategy

本课程是 MBE Mastering Business Essentials 专项课程 的一部分

位教师： John Kim

包含在 Coursera Plus • 了解更多 中

27 条评论

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27 条评论

推荐体验

您将学到什么

Strategy is about winning. Be able to explain why strategy can be scary, and while it's more like poker than chess. Apply strategy to your career.

您将获得的技能

Market Dynamics

Strategic Decision-Making

Strategic Planning

Strategic Thinking

Corporate Strategy

Innovation

Business Strategy

Business Strategies

Competitive Analysis

要了解的详细信息

添加到您的领英档案

2 任务¹

了解顶级公司的员工如何掌握热门技能

积累特定领域的专业知识

向行业专家学习新概念

获得对主题或工具的基础理解

通过实践项目培养工作相关技能

获得可共享的职业证书

该课程共有5个模块

Strategy is about sustainable competitive advantage. Create massive value for customers and protect your profits. Strategy is about winning. Play your own game and use your unfair advantage.

Strategy creates a "sustainable competitive advantage"

Strategy is about sustainable competitive advantage;

it's about winning. It's about playing the long-game, knowing what you do well, creating massive value for customers, and finding your unfair advantage. It applies to everyone.

涵盖的内容

2个视频 1篇阅读材料 1个讨论话题

Strategy = sustainable competitive advantage • 8分钟

Strategy applies to everyone • 10分钟

Optional: What is your unfair advantage? • 5分钟

Optional: What company do you think is strategic? • 10分钟

Porter's 5 Forces and industry analysis

Industries don’t change overnight.They have structural dynamics and players that push/pull for profits.If we were Coca Cola, it's natural to think of rivals (e.g., Pepsi, Dr.

Pepper), but also consider other players: a) suppliers (aluminum, glass providers) who want to raise prices;

b) distributors (grocery, retail, gas stations) who want discounts;

c) new entrants (energy drinks) who want to get into your industry, your business;

d) substitutes (water, tea) that offer different kind of value. Business is a wrestling match for profits, so we should always remember who we are wrestling with.

涵盖的内容

3个视频 1个作业 2个讨论话题

Industry Analysis using Porter's 5 Forces • 8分钟

Industry Analysis: Airlines, diamonds, bottled water • 10分钟

Industries has lifecycles, just like people • 12分钟

Quiz: sustainable competitive advantage, industry analysis • 15分钟

Optional: How would you describe your industry? • 10分钟

Optional: India's electronics industry • 10分钟

Strategy is how we deal with competition.Customers have high expectations and competition (rivals, suppliers, distributors, new entrants, and substitutes) are always knocking on the door.So our strategy needs to be a "flywheel" that gets stronger over time. . .

sustainable, enduring, and hard to copy.

涵盖的内容

2个视频 1篇阅读材料 1个讨论话题

Strategy is Flywheel: Southwest Example • 9分钟

What is your Strategy? What is your flywheel? • 9分钟

Simple summary: "What is strategy" by Michael Porter, HBR, 1996 • 10分钟

Optional: What's affecting budget airlines (e.g., Southwest)? • 10分钟

Positioning is a marketing concept that also applies to strategy.When your customers think of their top 3 choices, how would they describe you, and how would they describe their other choices.Question: How are Dell and Apple different?Don't they both make electronics?

Answer: They use their core competencies - what makes them truly unique to "be the best versions of themselves" and "play their own game."

涵盖的内容

3个视频 1个作业 2个讨论话题

What are core competencies • 12分钟

Strategic Positioning: Dell Computers • 11分钟

Strategic Positioning: Apple • 9分钟

Required quiz: Strategy flywheel, core competencies, strategic positioning • 20分钟

Optional: Do you use Apple or a PC for a computer? • 10分钟

Optional: What does this Apple earnings call tell you? • 10分钟

Strategy is not a straight line. Your customers have opinions and choices;

they don't have to like your products.They don't have to pay for your service.Competitors are always eager to out-best you, work harder, copy your success.Steal your market share.Free markets are great for customers and terrible for lazy companies.Strategy involves trade-offs.

You cannot be all things to all people.Strategy involves innovation, risk, and potential failure.As Roger Martin, ex-Dean of Rotman Business School (Toronto) said, "If you're not scared, it probably means your strategy is no good."

涵盖的内容

3篇阅读材料 1次同伴评审 1个讨论话题

HBR video: A plan is not a strategy (9 min video) • 10分钟

Using strategy to think about our careers • 10分钟

Please take 2 min to review this course • 10分钟

Required peer assignment: My personal career strategy • 60分钟

Optional: 100 smart things my strategy students said • 10分钟

获得职业证书

将此证书添加到您的 LinkedIn 个人资料、简历或履历中。

在社交媒体和绩效考核中分享。

位教师

提供方

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学生评论

27 条评论

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已于 Dec 23, 2025审阅

I thought strategy is very sophisticated and profound. But the teacher has made into very easy concepts one by one and offers many examples. I really like this course.

已于 Dec 3, 2025审阅

Spent multiple years in high school doing business classes and nobody explained strategy nearly as precisely and clearly!

已于 Feb 19, 2026审阅

Easy to follow basic business concept. Highly recommended.

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常见问题

Why should I learn strategy?

Strategy is about having a sustainable competitive advantage, which is incredibly important to companies and your personal career.What are you uniquely good at?What are customers willing to pay you for?How can you create an "economic moat" around yourself?

What lessons can we learn from Reliance Jio, Apple, Dell Computer, Trader Joe's, and Southwest airlines.

Tactics are always important, but strategy helps you win long-term. I teach strategy every year to Emory students, here is a sample of the questions we tackle together in the classroom, in discussions, and online here 在新标签页中打开 .

Who is the instructor, John Kim?

John Kim, is an associate professor in the practice, at Emory University. He is a management consultant by experience and passion. He's been teaching strategy, healthcare, and consulting since 2017.

He has a Management Consulting specialization here with 1,300+ reviews with a weighted average 4.9 star rating here 在新标签页中打开 .

His teaching style is interactive - yes, even with online videos - and wants you to succeed. See his teaching philosophy here 在新标签页中打开 .

When will I have access to the lectures and assignments?

To access course materials, assignments, and earn a Certificate, you'll need to purchase the Certificate experience when you enroll in a course.Eligible learners may also have the option to start with a Free Trial.Some courses may also offer a Full Course, No Certificate option.

This lets you access course materials, submit required assessments, and receive a final grade, but you won't be able to earn or purchase a Certificate.

What will I get if I subscribe to this Specialization?

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work.

Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Is financial aid available?

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

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