课程概览
本课程是 Advanced Digital Transformation 专项课程 的一部分
位教师： Pankaj Setia
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您将学到什么
Digital Transformation Fundamentals: Learn the core concepts driving successful digital transformations across modern organizations
Purpose-Driven Change: Discover how a clear instrumental purpose catalyzes successful digital initiatives
Strategic Application: Learn to use advanced digital technologies strategically for innovation and competitive advantage
Advanced Business Strategy: How to systematically harness the power of advanced technologies such as Artificial Intelligence?
您将获得的技能
Organizational Strategy
Technology Strategies
Organizational Effectiveness
Business Strategy
Performance Improvement
要了解的详细信息
添加到您的领英档案
13 任务¹
了解顶级公司的员工如何掌握热门技能
积累特定领域的专业知识
向行业专家学习新概念
获得对主题或工具的基础理解
通过实践项目培养工作相关技能
获得可共享的职业证书
该课程共有5个模块
To lead and strategize for the future now requires understanding digital technologies.Digital technologies are shaping businesses, operations, and families, changing how we organize.However, the paradox is that many people are struggling to lead in the changing times.
How do organizations wade through the challenges and harness the opportunities presented by the ongoing digital age?The advent of advanced technologies such as artificial intelligence may make these challenges and opportunities even larger.
This course developed by Professor Pankaj Setia at the Indian Institute of Management (IIMA) delves into the fundamental principles required to create digital strategies.
The course is apt for students, professionals, and other enthusiasts intending to learn about creating digital strategies.When applied properly, digital strategy may revolutionize firm performance across industries like education, healthcare, commerce, and operations.
Week 1: Digital Transformation: An Introduction
In this module, you will learn about a transformative paradox.The lectures of the week discuss the potential of digital transformation, outlining how it is leading to the transformation of individual lives and societies.
Students may gain insights into the fundamentals describing how digital technologies are transforming education, healthcare, commerce, and operations.
Finally, the week’s lectures indicate that while digital transformation has ushered in an era of prosperity, it has raised many challenges as well.
涵盖的内容
9个视频 7篇阅读材料 3个作业
Course Introduction • 3分钟
Meet Your Instructor • 1分钟
Week's Introduction • 2分钟
Digital Transformation: An Introduction • 7分钟
The Context of Digital Transformation • 8分钟
Mastering Digital Transformation • 8分钟
Challenges Underlying Digital Transformation • 8分钟
The Transformative Paradox • 7分钟
The Organizational Approach • 6分钟
Course Overview • 10分钟
Essential Reading: Digitization, Digitalization, And Digital Transformation- Confuse Them At Your Peril • 10分钟
Recommended Reading: The Digitization of Just About Everything • 10分钟
Essential Reading: Google's Eric Schmidt: We need Critical Thinking now more than Ever • 10分钟
Essential Reading: Leveraging AI in Business: 3 Real-World Examples • 10分钟
Recommended Reading: How Technology Is Destroying Jobs? • 10分钟
Essential Reading: How To Digitize India? • 10分钟
Week 1 (Graded) • 40分钟
Basic Concepts of Digital Transformation • 15分钟
The Need to Master Digital Transformation • 15分钟
Week 2: Scientific Approach to Digital Transformation
In this module, you will learn about the ways (lenses) to conceptualize digital transformation in any organization as well as the key concepts associated with these ways (lenses) of digital transformation.
Additionally, you will also become familiar with the notion of hypotheses and how these may be used to master digital transformation.You will be introduced to the broader drive that makes digital transformations succeed–Purpose.
Further, you will learn about three types of purpose–instrumental, operational, and existential–that help answer crucial questions regarding digital transformation.
These three types of purposes form the topic for this and the other two courses in this digital transformation series.
涵盖的内容
9个视频 5篇阅读材料 3个作业
Week's Introduction • 2分钟
Mastering Digital Transformation: A Scientific Approach • 6分钟
The Scientific Approach: Lenses • 6分钟
Lenses for Digital Transformation • 9分钟
The Scientific Approach: Concepts • 4分钟
Concepts Underlying Digital Transformation • 6分钟
Relationship between Concepts: Hypotheses • 4分钟
The Scientific Approach: Hypotheses • 8分钟
Purpose of Digital Transformation: Instrumental, Operational, and Existential • 7分钟
Essential Reading: Why Silicon Valley is so excited about awkward drawings done by artificial intelligence? • 10分钟
Recommended Reading: Capturing the complexity in advanced technology use: Adaptive structuration theory • 10分钟
Essential Reading: A Harvard Business School Professor on how Companies like Google and Amazon use Experimentation to Innovate, Grow, and Improve • 10分钟
Recommended Reading: Facebook Experiment Used Silicon Valley Trickery • 10分钟
Recommended Reading: The Sciences of the Artificial by Herbert
A. Simon
- • 10分钟
Week 2 (Graded) • 40分钟
The Scientific Approach • 15分钟
Digital Transformation, Scientific Approach, and Purpose • 15分钟
Week 3: Digitally Transforming Organizations
In this module, you will learn about models of organizational performance.After comparing the economics and strategic models of organizational performance, the module will underline a capabilities-based approach to mastering the instrumental purpose of digital transformation.
You will learn how to think about this instrumental purpose of digital transformation.The lectures will discuss the views on digital capabilities and how these are transforming organizations.
涵盖的内容
8个视频 6篇阅读材料 3个作业 1个讨论话题
Week's Introduction • 2分钟
Digital Transformation: The Instrumental Purpose • 7分钟
Organizational Performance and Technology • 7分钟
Positioning-based and Efficiency (or Resource)-based Theories • 8分钟
The Capabilities Model of Organization • 8分钟
Digital Transformation as Capability-building • 6分钟
Exemplar: Capabilities of Digital India • 4分钟
Digital India Capabilities (Digital Public Infrastructure) Pt2: Discussion • 6分钟
Essential Reading: Dr. Pankaj Setia on the Challenges that will Re-Define CIOs’ Careers • 10分钟
Recommended Reading: IT Doesn’t Matter • 10分钟
Recommended Reading: Teece,
D. J., Pisano, G., & Shuen,
A. (1997). Dynamic Capabilities and Strategic Management. Strategic Management Journal, 18(7), 509–533
- • 10分钟
Recommended Reading: A Global Study on Digital Capabilities • 10分钟
Essential Reading: Payments • 10分钟
Recommended Reading: Stacking Up Financial Inclusion Gains in India • 10分钟
Week 3 (Graded) • 40分钟
Organizational Transformation • 15分钟
Instrumental Purpose: The Capabilities Perspective • 15分钟
Digital Capabilities and their Impact • 15分钟
Week 4: Mastering the Instrumental Purpose
In this module, you will learn how leveraging digital technologies has impacted the overall performance of organizations.For instance, you will understand how the different capabilities enhance an organization’s performance.
The week will also explain the capability performance hypotheses that managers should think about when creating the instrumental purpose for digital transformation.The lectures will discuss various related notions, such as the hierarchy of capabilities and the role of context.
These represent the key aspects of the capability performance hypotheses.The lectures will also formalize the notions of the Digital Capability Conversion Factor and Organizational Capability Performance Factor.
These will help an individual learn about the key elements necessary for successful digital transformation in any organization.
涵盖的内容
7个视频 10篇阅读材料 4个作业
Week's Introduction • 2分钟
The Capability Performance Hypotheses • 6分钟
High-Performance Digital Capabilities • 7分钟
Hierarchy of Capabilities • 8分钟
Digital Capability Conversion Factor • 8分钟
Capability Performance Hypotheses: The Role of Context • 7分钟
Organizational Capability Performance Factor • 6分钟
Essential Reading: 10 Must-Have CRM Features Small Businesses Should Use • 10分钟
Recommended Reading: What is Industry 4.0? Here's A Super Easy Explanation For Anyone • 10分钟
Essential Reading: Pankaj Setia. Leveraging Digital Technologies: How Information Quality leads to Localized Capabilities and Customer Service Performance • 10分钟
Essential Reading: Enabling Productivity and Scale through Improved Enterprise Knowledge Management • 10分钟
Recommended Reading: Digital Revolution in the Indian Banking Sector • 10分钟
Recommended Reading: Digital transformations: The five talent factors that matter most • 10分钟
Essential Reading: Big Data-Tesco Probes the Frontiers of Privacy • 10分钟
Essential Reading: Microsoft Reorganizes to Fuel Cloud and A.I. Businesses • 10分钟
Essential Reading: 7 IT Restructuring Mistakes to avoid • 10分钟
Essential Reading: GE’s Digital Transformation Journey • 10分钟
Week 4 (Graded) • 40分钟
Instrumental Purpose • 6分钟
Capability Hierarchy • 9分钟
Context and Organizational Capabilities • 6分钟
This Peer-Review Assignment aims to help you reflect upon the core concepts covered in the Advanced Advanced Digital Transformation (Part 1) course
涵盖的内容
1次同伴评审
Peer-Graded Assignment: Identifying the Instrumental Purpose underlying a well-known Digital Transformation • 720分钟
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学生评论
190 条评论
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已于 Aug 25, 2025审阅
Very good course and content, really engaging and interesting. Thank you IIM-A
已于 Aug 21, 2024审阅
Wonder full Session by Pankaj Sir.. Thanks for sharing knowledge
已于 Sep 11, 2026审阅
Good Course and Thanks to Pankaj Sr for making it more relevant
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Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
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课程大纲
Digital Transformation: An Introduction
Scientific Approach to Digital Transformation
Digitally Transforming Organizations
Mastering the Instrumental Purpose
Peer Review Assignment