Grow with AI: Your AI-driven Growth Marketing strategy

本课程是 Generative AI for Growth Marketing 专项课程 的一部分

位教师： Thalita Milan 另外 1 个

18,204 人已注册

包含在 Coursera Plus • 了解更多 中

103 条评论

推荐体验

103 条评论

推荐体验

您将学到什么

Develop an AI-powered Growth Marketing strategy that increases customer engagement and sales.

Utilize AI in creating efficient and result-oriented marketing tactics for each stage of the customer’s journey.

Implement AI tools for enhancing business growth and achieving revenue targets.

Analyze and apply AI insights to optimize marketing efforts and ROI.

您将获得的技能

AI Personalization

Email Marketing

Customer Engagement

Marketing Analytics

Customer Retention

Lead Generation

Marketing Automation

Marketing Strategies

Responsible AI

Data-Driven Marketing

Growth Strategies

AI Enablement

显示全部

要了解的详细信息

添加到您的领英档案

4 项作业

了解顶级公司的员工如何掌握热门技能

积累特定领域的专业知识

向行业专家学习新概念

获得对主题或工具的基础理解

通过实践项目培养工作相关技能

获得可共享的职业证书

该课程共有4个模块

This innovative course explores the transformative role of Artificial Intelligence (AI) in Growth Marketing, equipping participants with the knowledge and skills to leverage AI for crafting innovative marketing strategies and optimizing campaigns.

Participants will delve into how AI reshapes marketing approaches and contributes significantly to achieving key business objectives, preparing them to thrive in the dynamic digital marketing landscape.

The course is designed for marketing professionals, marketing strategists, business owners, growth hackers, sales managers, and anyone interested in utilizing AI to drive business growth and enhance customer engagement.

Learners should have a basic understanding of fundamental marketing concepts and a keen interest in leveraging AI for strategic growth.

In Module 1, delve into how AI transforms growth strategies, enhances market understanding, and optimizes the customer journey, setting the foundation for tangible business growth.

涵盖的内容

10个视频 4篇阅读材料 1个作业 2个讨论话题 1个插件

Introduction and welcome • 1分钟

Introduction to growth marketing • 4分钟

AI & growth marketing: A perfect match • 4分钟

AI Applications Across the Growth Marketing Funnel • 7分钟

Decode market trends with AI • 8分钟

Outsmart competitors with AI-powered analysis • 5分钟

Craft customer-centric strategies using AI insights • 5分钟

Set a strategic direction with AI • 7分钟

Identify your target audience with AI • 6分钟

Design a highly converting customer journey with AI • 4分钟

Welcome to the course • 5分钟

The Power of Generative AI in Transforming Consumer Marketing • 5分钟

Harnessing AI to Uncover Engaging Content Topics for Niche Businesses • 5分钟

AI-Driven Buyer Persona Development • 5分钟

Create an AI-powered Growth Marketing Strategy • 30分钟

Bridging the Gap: Adapting AI for Growth in Traditional Marketing Frameworks • 10分钟

Staying True to Your Roots: Aligning AI Goals with Company Values in a Dynamic Market • 10分钟

Hands-On Lab: Map Out a Customer Journey with AI • 20分钟

Module 2 focuses on mastering AI for crafting targeted communication through effective email list building. Explore practical demonstrations using CRM tools to segment leads and create targeted strategies.

涵盖的内容

10个视频 3篇阅读材料 1个作业 2个讨论话题 1个插件

Introduction to module 2 • 1分钟

Fundamentals of customer attraction and email list generation • 4分钟

AI Strategies for Customer Discovery and Engagement • 5分钟

Identify content topics with AI • 6分钟

AI-enhanced lead capture strategies • 8分钟

AI in organic content creation • 7分钟

AI for optimizing paid advertising content • 7分钟

Essential tools for AI-enhanced list building • 7分钟

Master AI-powered lead segmentation • 6分钟

Implement effective lead segmentation • 3分钟

Content Ideas for Niche Audiences: Engagement and Retention • 5分钟

Enhancing AI Content Creation: Selection and Innovation • 5分钟

Mastering Lead Segmentation for Targeted Marketing • 5分钟

Attract Potential Customers and Build an Email List with AI • 30分钟

Harmony of Man and Machine: Ensuring AI Augments Human Creativity in Content • 10分钟

Finding the Sweet Spot: Balancing Automation and Personalization in AI-driven Content • 10分钟

Hands-On Lab: Use AI to Drive Brand Awareness and Grow an Email List • 20分钟

Module 3 focuses on leveraging AI to nurture leads effectively, enhance personalization, and increase customer retention and advocacy through automation and innovative strategies.

涵盖的内容

10个视频 3篇阅读材料 1个作业 2个讨论话题 1个插件

Introduction to module 3 • 2分钟

Foundations of lead nurturing and acquisition strategies • 11分钟

The role of marketing automation in lead conversion • 11分钟

Design a lead nurturing sequence with the help of AI • 8分钟

Implement automated lead nurturing sequences • 5分钟

AI for personalization scaling: Convert customers on autopilot • 6分钟

AI for direct email personalization • 5分钟

Enhance customer onboarding and experience with AI • 5分钟

AI applications to customer service • 3分钟

Explore customer advocacy strategies with AI • 4分钟

The Power of Marketing Automation: Efficiency and Personalization • 5分钟

AI in Email Creation: Enhancing Engagement and Productivity • 5分钟

Transforming Customer Service with AI: Efficiency and Personalization • 5分钟

Turn prospects into happy customers and advocates with AI • 30分钟

Personalization with a Human Touch: Using AI to Enhance Email Marketing without Losing Brand Authenticity • 10分钟

The Human-AI Partnership: Overcoming Challenges in AI-powered Email Personalization • 10分钟

Hands-On Lab: Use AI to Turn Leads into Paying Customers • 20分钟

Module 4 equips you with the tools to enhance your Growth Marketing strategy using AI-driven analytics, enabling you to decode marketing success, refine strategies, and navigate ethical considerations for sustainable growth.

涵盖的内容

11个视频 3篇阅读材料 1个作业 2个讨论话题 1个插件

Introduction to module 4 • 2分钟

Analyze marketing key performance indicators (KPIs) with AI • 12分钟

Measure funnel conversions performance using AI • 6分钟

AI applications in customer experience analytics • 4分钟

Enhance top-of-the-funnel strategies with AI • 5分钟

Refine funnel conversions and acquisition strategies with AI • 4分钟

Boost customer satisfaction and retention through AI insights • 5分钟

Navigate ethical AI use in Marketing • 3分钟

Stay ahead with AI and Marketing innovations • 2分钟

AI beyond Marketing: Catalyzing organizational growth • 3分钟

Wrap up and key takeaways • 2分钟

Generative AI in Marketing Analytics: Deep Insights and Strategy • 5分钟

Funnel Optimization: Key to Conversion and Growth • 5分钟

Ethical AI in Marketing: Building Trust and Transparency • 5分钟

Optimize your Growth Marketing Strategy with AI-Driven Analytics • 30分钟

Revolutionizing the Funnel: AI's Role in Diagnosing and Enhancing Marketing Conversion Strategies • 10分钟

Navigating the Ethical Maze: Addressing AI's Challenges in Data Privacy and Bias in Marketing • 10分钟

Hands-On Lab: Use AI to Optimize Your Marketing Strategy with Data • 20分钟

获得职业证书

将此证书添加到您的 LinkedIn 个人资料、简历或履历中。

在社交媒体和绩效考核中分享。

位教师

提供方

从 Marketing 浏览更多内容

I IBM Generative AI: Introduction and Applications 课程

I IBM Generative AI: Prompt Engineering Basics 课程

人们为什么选择 Coursera 来帮助自己实现职业发展

Felipe M.

Jennifer J.

Larry W.

Chaitanya A.

学生评论

103 条评论

5 星 72.81%

4 星 19.41%

3 星 3.88%

2 星 3.88%

1 星 0%

显示 3/103 个

已于 Dec 12, 2024审阅

Just like a Gold mine for a beginner ! I absolutely recommend it

已于 Oct 10, 2025审阅

Quizzes were easy but this actually helped to solidify learning the material.

已于 Sep 17, 2025审阅

It was quick informative but you can say, the Test or QA's were quite easy or generic.

通过订阅解锁 10,000 多门课程的访问权限 开始试用

通过在线学位推动您的职业生涯 获取世界一流大学的学位 - 100% 在线 探索学位

加入全球超过 4,700 家选择 Coursera for Business 的公司 了解更多

常见问题

When will I have access to the lectures and assignments?

To access course materials, assignments, and earn a Certificate, you'll need to purchase the Certificate experience when you enroll in a course.Eligible learners may also have the option to start with a Free Trial.Some courses may also offer a Full Course, No Certificate option.

This lets you access course materials, submit required assessments, and receive a final grade, but you won't be able to earn or purchase a Certificate.

What will I get if I subscribe to this Specialization?

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work.

Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Is financial aid available?

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

更多问题

提供助学金， 了解详情