课程概览
位教师: Mark Peco 另外 1 个
包含在 Coursera Plus • 了解更多 中
推荐体验
您将学到什么
Define the scope & requirements of the advisory message based on its purpose & targeted client impact, setting the foundation for data storytelling.
Use data visualization in Python and Sankey diagrams to design and interpret financial flow dynamics for data storytelling.
Develop financial data stories by combining data analysis, data visualization, and structured narrative techniques.
Present financial insights using clear and engaging storytelling with data techniques.
您将获得的技能
Data Storytelling
Diagram Design
Client Services
Analysis
Visual Storytelling
Customer Engagement
Financial Acumen
Data Analysis
Presentations
Data Visualization Software
Communication
Finance
Storytelling
Communication Strategies
Data Visualization
Data Presentation
Communication Planning
Financial Data
显示全部
您将学习的工具
Prompt Engineering
要了解的详细信息
添加到您的领英档案
5 任务¹
了解顶级公司的员工如何掌握热门技能
该课程共有1个模块
In today's data-driven financial landscape, effective advisors and investors go beyond analysis, they transform data into stories that inspire action.
This data storytelling for investors and financial advisors course introduces practical techniques to translate complex financial insights into clear, engaging narratives that strengthen client communication and decision-making.
You'll learn how to structure financial stories, design impactful data visualizations, and use data visualization tools like Python and Sankey diagrams to present insights with clarity and influence thereby mastering storytelling with data that drives results.
Designed for financial advisors, investment mentors, quantitative analysts, and individual investors, the course is ideal for professionals who want to complement financial analysis with persuasive storytelling.
Learners should have a basic understanding of investment principles, data analysis, and data visualization with some experience using Python and generative AI tools.
By the end, you'll be equipped to craft compelling, data-driven financial stories that engage clients, differentiate your services, and drive better investment outcomes.
Data Storytelling for Investors and Financial Advisors
In this course, you’ll learn how to turn complex financial data into clear, compelling stories that elevate your advisory services and inspire client action.
You’ll focus on the art of data storytelling using Python, visualization techniques, and tools like Sankey diagrams to reveal financial insights, structure narratives, and build stronger client relationships.
Through expert-led videos, hands-on exercises, real-world scenarios, and guided story design, you’ll gain the skills to communicate investment insights with clarity, confidence, and lasting impact.
涵盖的内容
24个视频 5篇阅读材料 5个作业 5次同伴评审 5个讨论话题
Welcome and Course Goals • 2分钟
Meet Your Instructor • 2分钟
Tips for Successful Completion • 1分钟
The Need for Communications in Financial Advisory • 8分钟
Challenges in Communicating Financial Insights & Advice • 9分钟
The Rise of Data Storytelling • 8分钟
Financial Data Storytelling Frameworks • 8分钟
Patterns and Relationships in Financial Data • 10分钟
Comparing and Selecting Charting Styles • 8分钟
Sankey Diagrams • 8分钟
Organizing Data for Sankey Diagrams • 6分钟
Defining Story Purpose and Audience Needs • 8分钟
Designing the Financial Story Arc • 9分钟
Selecting and Developing Characters • 9分钟
Story Design Tools and Techniques • 8分钟
Overview of Visualization Techniques Suitable to Storytelling • 15分钟
Applications of Bar Charts and Line Charts for Charts for Data Storytelling • 20分钟
Review of Sankey Diagrams for Data Storytelling • 12分钟
Evaluating and Selecting a Charting Technique • 5分钟
Financial Advisory Case Study: Case Study Introduction • 6分钟
Financial Advisory Case Study: Creating Insights From the Raw Data • 5分钟
Financial Advisory Case Study: Crafting a Data Story to Deliver the Insights • 4分钟
Financial Advisory Case Study: Delivering the Story to Engage with the Audience • 5分钟
Course Wrap Up • 4分钟
Welcome to the Course: Course Overview • 5分钟
Data Storytelling for Financial Planning and Analysis • 5分钟
Financial Storytelling: The Art of Being a Financial Advisor • 5分钟
Write and Design Your Data Story: Step-By-Step Guide • 5分钟
How to Create a Sankey Diagram with Python in 30 Seconds • 5分钟
Financial Data Storytelling Concepts • 20分钟
Visualization Techniques for Financial Data • 20分钟
Storytelling Design Techniques • 20分钟
Using Python to Create Data Visualizations • 20分钟
Delivering Financial Advice with Engaging Data Stories • 20分钟
Hands-On-Learning: Understanding the Purpose and Power of Financial Storytelling • 10分钟
Hands-On-Learning: Visualizing Financial Patterns with the Right Chart Type • 10分钟
Hands-On-Learning: Designing a Before-and-After Financial Story Using Story Design Tools • 10分钟
Hands-On-Learning: Using Google Colab with Python and Gemini AI to Create a Bar Chart for Financial Fund Flows • 10分钟
Project: Data Storytelling for Retirement Income Planning • 60分钟
Turning Reports into Stories • 5分钟
When the Numbers Spoke Clearly • 5分钟
Structuring a Financial Story • 5分钟
Choosing the Right Visualization Tool • 5分钟
Storytelling Moments That Matter • 5分钟
位教师
提供方
从 Finance 浏览更多内容
P Packt Data Visualization and Storytelling with Python 课程 状态:免费试用 免费试用
F Fractal Analytics Data Storytelling 课程 状态:免费试用 免费试用
B Board Infinity Data Visualization and Storytelling with Plotly in Python 课程 类别:预览 预览
C Coursera Unlocking Business Insights through Storytelling with Data 课程 状态:免费试用 免费试用
人们为什么选择 Coursera 来帮助自己实现职业发展
Felipe M.
Jennifer J.
Larry W.
Chaitanya A.
是什么让您今天来到 Coursera?
开始我的职业生涯
改变我的职业生涯
在我目前的岗位上成长
拓展工作外领域
通过订阅解锁 10,000 多门课程的访问权限 开始试用
通过在线学位推动您的职业生涯 获取世界一流大学的学位 - 100% 在线 探索学位
加入全球超过 4,700 家选择 Coursera for Business 的公司 了解更多
常见问题
What is the main purpose of data storytelling?
The main purpose of data storytelling is to turn complex data into clear, engaging narratives that drive understanding and action.
In a financial context, this course shows how storytelling with data helps advisors and investors communicate insights that strengthen client decisions and outcomes.
What is data storytelling and visualization?
Data storytelling and visualization is the practice of combining data analysis, data visualization, and narrative structure to present insights clearly.
This course teaches it hands-on, using data visualization in Python and Sankey diagrams to build compelling financial data stories.
What are some important steps of data storytelling?
The key steps of data storytelling include defining your message and audience, analysing the data, designing effective data visualizations, structuring a narrative, and presenting insights persuasively.
This course follows that same plan-build-structure-deliver flow using proven storytelling with data techniques.
Who is this data storytelling course for?
This data storytelling and visualization course is designed for financial advisors, investment mentors, quantitative analysts, and individual investors who want to pair financial analysis with persuasive storytelling.
A basic grasp of finance, data analysis, and data visualization using Python is recommended.
Do I need coding experience to take this data storytelling course?
You don't need to be a developer, but some familiarity helps. The course uses data visualization in Python and generative AI tools, so a basic understanding of data analysis and Python lets you get the most from the hands-on data storytelling work.
How will this course help me in my financial advising role?
You'll learn to turn complex financial analysis into clear, persuasive data stories that clients actually understand and act on.
By applying storytelling with data and effective data visualizations, you can communicate insights more confidently, differentiate your services, and support better investment decisions.
When will I have access to the lectures and assignments?
To access course materials, assignments, and earn a Certificate, you'll need to purchase the Certificate experience when you enroll in a course.Eligible learners may also have the option to start with a Free Trial.Some courses may also offer a Full Course, No Certificate option.
This lets you access course materials, submit required assessments, and receive a final grade, but you won't be able to earn or purchase a Certificate.
What will I get if I purchase the Certificate?
When you purchase a Certificate you get access to all course materials, including graded assignments.Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
更多问题
提供助学金, 了解详情
¹ 本课程的部分作业采用 AI 评分。
对于这些作业,将根据 Coursera 隐私声明 使用您的数据。
课程大纲
财务沟通与数据叙事框架
图表选择及Sankey图
受众目的与故事结构
案例呈现与交流