Managing the New Product Development Process

本课程是 Product Development for Technical Managers 专项课程 的一部分

位教师： Michael J. Readey, Ph.D.

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您将学到什么

Learn and apply design thinking tools to the product innovation process.

Develop a product specification that meets critical customer requirements (CCRs).

Learn the tools to generate a variety of product concepts that satisfies the CCRs.

Learn and apply the methods to down-select the many product concepts to the critical few using prototyping and team-based evaluation techniques.

您将获得的技能

Requirements Analysis

Prototyping

Innovation

Design Thinking

Ideation

Conceptual Design

Product Requirements

New Product Development

Customer Analysis

Product Development

Market Research

Persona Development

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8 项作业

了解顶级公司的员工如何掌握热门技能

积累特定领域的专业知识

向行业专家学习新概念

获得对主题或工具的基础理解

通过实践项目培养工作相关技能

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该课程共有5个模块

This course covers the product development process in detail.With the opportunity defined, learners begin with ideation techniques such as Design Thinking to create new product concepts.

Learners define the tools to create product specifications that meet customer requirements, then conceptualize different ways of meeting those requirements.

Learners conclude by exploring prototyping and the techniques used to down-select to a concept that is then carried through launch.

This course can be taken for academic credit as part of CU Boulder’s Master of Engineering in Engineering Management (ME-EM) degree offered on the Coursera platform.

The ME-EM is designed to help engineers, scientists, and technical professionals move into leadership and management roles in the engineering and technical sectors.

With performance-based admissions and no application process, the ME-EM is ideal for individuals with a broad range of undergraduate education and/or professional experience.Learn more about the ME-EM program at https://www.coursera.org/degrees/me-engineering-management-boulder.

Creativity and the Innovation Process

This course begins with an overview of topics and course structure.We then explore how to develop creativity within ourselves, as all product development efforts begin with ideas from individuals that see opportunities the rest of us don't.

With a creative mindset, we can then begin ideating about product opportunities.Two methods are explored, Design Thinking, and Design-Driven Innovation.

Design Thinking is all about understanding customer needs, whereas Design-Driven Innovation is all about understanding the meaning products have on people's lives.Both approaches are effective, yet both are quite different!

涵盖的内容

9个视频 4篇阅读材料 3个作业 1个讨论话题

Course Introduction • 5分钟

Course Overview and Mechanics • 13分钟

Module 1 Introduction • 2分钟

The Creative Mindset I • 13分钟

The Creative Mindset II • 16分钟

Introduction to Design Thinking I • 11分钟

Introduction to Design Thinking II • 8分钟

Verganti's Inside-Out Model I • 13分钟

Verganti's Inside-Out Model II • 18分钟

Course Updates and Accessibility Support • 1分钟

Non-Credit Students: Welcome and Where to Find Help • 10分钟

The Field Guide to Human-Centered Design • 10分钟

Intro to Design Thinking • 10分钟

Creating your own Luck • 30分钟

The Inside-Out Model • 30分钟

Creativity, Design Thinking, Inside-Out • 30分钟

Introduce Yourself! • 10分钟

Market Research Techniques

If product development is all about solving real problems, we need to understand who, in fact, has these problems, as these people are our potential customers.In this module, we define customers, users, markets and market segments.

We also define market size terms such as the TAM, SAM and SOM.Now its time to get specific, and create our Customer Persona, a detailed description of our target customer, enabling us to determine how many potential customers are in our target market.

涵盖的内容

8个视频 3篇阅读材料 1个作业 2次同伴评审

Module 2 Introduction • 2分钟

Know Your Customer • 11分钟

Defining Your Customer • 13分钟

All about Markets • 17分钟

Customer Personas • 19分钟

Market Research Methods • 11分钟

Conducting Interviews • 11分钟

Product Design Brief • 13分钟

Voice-of-Customer Methods • 10分钟

Interview Template — Customer Discovery • 10分钟

Design Brief Examples • 20分钟

Market Research Techniques • 30分钟

Project Challenge #1: Personas • 60分钟

Project Challenge #2: Discovery Interviews • 60分钟

CCRs, Product Requirements Matrix & Concept Generation

Understanding the customer's problems allows the product developer to begin thinking about solutions.That process starts with converting customer statements into customer needs, which become Critical Customer Requirements, or CCRs.

This defines what the product must do to make the customer happy.Performance metrics are then established and a Product Requirements Matrix defines the most important CCRs, and some target values the product should meet.

Finally, knowing what the product should do, it is time to be creative and come up with all the different product ways one can design a product to meet the CCRs, a process known as Concept Generation.

涵盖的内容

8个视频 3篇阅读材料 1个作业 1次同伴评审

Module 3 Introduction • 2分钟

Defining Your CCRs: Critical Customer Requirements • 15分钟

Establishing Performance Measures • 10分钟

The Product Requirements Matrix I • 13分钟

The Product Requirements Matrix II • 14分钟

The QFD: Quality Function Deployment Matrix • 6分钟

Product Concept Generation I • 12分钟

Product Concept Generation II • 15分钟

Boulder Blinkie Light Part 1 — Needs & CCRs • 10分钟

Product Requirements Example • 10分钟

Product Requirements Matrix Template • 10分钟

CCRs, Product Requirements, Concept Generation • 30分钟

Project Challenge #3: Product Requirements Matrix • 60分钟

Concept Testing, Prototyping and the MVP

Successful concept generation creates many possible product designs, far too many to take forward.This module covers the techniques to downselect many designs to a few.From there, the product development team builds simple prototypes suitable to obtain customer feedback.

The simplest of these is often called the Minimum Viable Product, or MVP.Customers can evaluate the MVP to see if the PD Team is on the right track - as MVPs don't cost much money or time to build.

With greater confidence with the product concept, the team can build even more refined prototypes, ultimately enabling the final product concept to be defined.

涵盖的内容

8个视频 2篇阅读材料 2个作业 1次同伴评审

Module 4 Introduction • 3分钟

Concept Selection • 13分钟

Weighted Attribute Analysis • 14分钟

The Career Decision Life Work Location Example • 16分钟

Introduction to Prototypes and Prototyping • 10分钟

Prototypes and Prototyping • 11分钟

Prototypes and the Minimum Viable Product, the MVP • 18分钟

Concept Selection — The Final Step • 11分钟

Solving the Work – Life – Location Conundrum • 10分钟

Life-Work-Location Conundrum • 10分钟

Steve Blank and the MVP • 30分钟

Concept Selection and Prototyping • 30分钟

Project Challenge #4: Product Concept Sketches • 60分钟

Digital Prototyping

Thus far, the course have discussed physical products and physical prototyping.Yet many products are digital, such as digital apps or websites.Prototypes can be made for these products too, although the process is a bit different.

In this module, the digital prototyping process is covered, culminating in a prototyping workshop showing students how to use online tools to create their own digital app prototype.

涵盖的内容

5个视频 6篇阅读材料 1个作业

Module 5 Introduction • 2分钟

The White Board Challenge - I • 13分钟

The White Board Challenge - II • 10分钟

Some Terminology • 9分钟

Digital Prototyping Workshop • 20分钟

The Beginner’s Guide to the Whiteboard Challenge • 10分钟

The Ninja Skill for UX Designers • 10分钟

Learning to Wireframe - A Quick Guide • 10分钟

Prototyping 101: The Difference Between Low-Fidelity and High-Fidelity Prototypes • 10分钟

iPhone Wireframe • 10分钟

Why You Shouldn’t Skip Your Wireframing • 10分钟

Digital Prototyping • 30分钟

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课程 是 University of Colorado Boulder提供的以下学位课程的一部分。

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已于 Oct 28, 2024审阅

Thoughtfully laid out with good use of coursera functionality.

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It is very important to learn this course because it help me to improve my knowledge and new product perception.

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