Figma, Beyond the Basics: For Brand & Marketing Creatives

Katie Meza

20-year industry Brand & Marketing Vet

Course is in session

Covered by the Maven Guarantee

Grow your Figma skills and build your own brand style guide in one week

Figma fluency for brand and marketing creatives

Figma is now the industry standard, and if you came up on InDesign, Photoshop, or Illustrator, that's a real shift. You're not a beginner, there's just a translation gap. This course closes it.

You’ll learn to open any file and instantly understand how it’s built, work confidently with auto layout, and create a published brand library you can reuse across every client project. 🎨

This course is a great fit if you...

Are an Adobe expert and want that same fluency in Figma.

You keep getting handed Figma files you can’t confidently navigate.

Your team is moving to Figma, and you want to keep setting the standard.

You work in brand or marketing, where most Figma resources aren’t built for the way you work.

Here's what's included

➡️ On-demand recordings to learn at your own pace ➡️ Office hours for your questions and feedback on your work ➡️ Lessons on auto layout, styles, and building brand libraries ➡️ A private community of fellow brand creatives for Q&A and support ➡️ A certificate you can share with your employer, clients, or professional network

What you’ll learn

Learn Figma’s core craft and speed tools, then build a brand style guide you can reuse for any client.

Get comfortable in the Figma environment

How Figma actually works: get oriented in the workspace and see how it all fits together.

Get to know the wider Figma platform beyond the canvas, starting with FigJam and Figma Slides.

Work the way real teams do by sharing, commenting, and tracking versions together, while picking up the shortcuts that keep you moving fast.

Learn the core skills every designer relies on

Build the foundation every design sits on by setting up your first frame to behave exactly how you want.

Set up your styles once and reuse them everywhere, so your work stays consistent and you stop rebuilding the same things.

Build the habits that power every style guide by setting your work up to reuse and scale from day one.

Work at production speed

Finally understand how auto layout actually works, and learn to diagnose and fix it yourself when something looks off.

Build templates that hold up by creating polished, on-brand, reusable designs that help you move fast without cutting corners.

Work at production speed by turning hours of repetitive work into minutes and adapting a single asset into every format you need.

Open any file with confidence and find your way around it fast

Understanding Figma files and how they're put together, so you can jump in and make changes with total confidence.

Understand how components really work by tracing any instance back to its source and seeing how the whole system connects.

Understand how variants work by learning why properties turn one component into a flexible system you can reuse anywhere.

Create your own brand style guide, start to finish

Build a real style guide by organizing everything your brand needs in one place you can reuse again and again.

Turn your layouts into reusable templates by creating a repeatable recipe you can use for any client, any time.

Save and publish your style guide so you can load it into any new file.

Learn directly from Katie

Katie Meza

Designer, Mentor and Leader in Brand & Education

Katie Meza has spent nearly two decades designing at top West Coast agencies and in-house brand teams.Her work has been recognized by Cannes Lions, Fast Company, D&AD, One Club, and Ad Age.

For the past six years, she's worked exclusively in Figma, creating brand libraries, style guides, digital design, and social campaigns.She's taken the systems thinking behind product design, components, variables, and modes, and brought it into brand work.

She's mentored designers at every level and loves helping the creative community make Figma feel like second nature.