Generative AI for Business

位教师： Anton Voroniuk

包含在 Coursera Plus • 了解更多 中

推荐体验

您将学到什么

Evaluate, select, and master the most effective Generative AI tools and foundation models for your specific business needs

Design powerful prompts and automate workflows to streamline operations, from email management to content creation and customer support

Leverage AI-driven insights for strategic decision-making, marketing innovation, and competitive advantage across your organization

您将获得的技能

Email Automation

AI Enablement

Responsible AI

Generative AI Agents

AI Product Strategy

Business Logic

Data-Driven Decision-Making

Customer experience improvement

Business Marketing

Business Process Improvement

AI Personalization

Personalized Campaigns

Marketing Strategies

显示全部

您将学习的工具

Business Software

AI Workflows

要了解的详细信息

添加到您的领英档案

6 项作业

了解顶级公司的员工如何掌握热门技能

该课程共有7个模块

This course gives you practical access to the transformative power of Generative AI through real-world business applications.

You'll learn how to evaluate and select the right AI tools, master prompt engineering to extract high-quality insights, and automate routine workflows like email management and data structuring.

We'll also cover AI-driven content creation, personalized marketing strategies, customer experience transformation with Copilot, and data-driven decision-making for competitive advantage.

Using these approaches, no matter what your current skill level with AI, you can transform how your business operates and scales.

If you're already familiar with AI basics, this course will give you practical frameworks and advanced techniques to implement AI across marketing, sales, and strategy—accelerating your organization's digital transformation.

If you're new to AI, you'll discover a structured roadmap that walks you through the entire AI ecosystem, from foundational concepts to hands-on tool deployment.

If you've ever wanted to harness AI to drive business growth and efficiency, this course will serve as your comprehensive guide to becoming an AI-empowered business leader.

Cut through the industry hype and grasp the core mechanics of foundation models to unlock their transformative potential for strategic decision-making across diverse business landscapes

涵盖的内容

4个视频 1篇阅读材料 1个作业

Beyond The Hype: What Is Generative AI? • 6分钟

Traditional vs. Generative AI • 6分钟

Why Generative AI Matters for Businesses • 6分钟

The Landscape of Foundation Models • 3分钟

Generative AI for Enterprises: Essential Insights for Decision Makers • 10分钟

Test Your Knowledge • 15分钟

Navigate the rapidly expanding AI ecosystem by comparing top text, image, video, and agent-based platforms to pinpoint the perfect tools for your specific operational needs

涵盖的内容

2个视频 1篇阅读材料 1个作业

Overview of AI Ecosystem • 4分钟

Comparing AI Platforms • 5分钟

How to Select the Right Foundation Model for Generative AI • 10分钟

Test Your Knowledge • 15分钟

Master the architecture of effective prompts and apply advanced iteration techniques to consistently extract high-quality, actionable insights from powerful AI models

涵盖的内容

3个视频 1篇阅读材料 1个作业

What is Prompt Engineering? • 3分钟

Structure of Effective Prompts • 5分钟

Iteration and Optimization Techniques • 4分钟

Prompt Engineering Techniques: Top 6 for 2026 • 15分钟

Test Your Knowledge • 15分钟

Automating daily tasks (emails, notes)

Reclaim your time by leveraging smart workflows and tools like Mail Manus to automate email management, structure messy notes, and extract key insights from complex texts

涵盖的内容

4个视频 1篇阅读材料

Email Automation (Mail Manus) & Smart Workflows • 4分钟

Turning Messy Notes into Structured Knowledge • 5分钟

Extracting Key Insights from Text • 5分钟

AI Task Management • 4分钟

The Role of Artificial Intelligence in Business Process Automation: A Model for Reducing Operational Costs and Enhancing Efficiency • 15分钟

AI in Marketing & Content Creation

Elevate your brand's digital presence by training custom styles in OpenArt, generating stunning creatives with Leonardo AI, and building AI avatars to scale marketing and sales efforts

涵盖的内容

9个视频 1篇阅读材料 1个作业

Building Your Brandbook with AI • 6分钟

Training Your Brand Style in OpenArt • 6分钟

Using AI Avatars in Marketing, Training, and Sales • 8分钟

MyGPT for Marketing Strategy • 6分钟

Generating Social Media Creatives using Leonardo AI • 4分钟

Using Leonardo for Brand and Product Design • 4分钟

AI-Powered SEO and Keyword Optimization • 6分钟

Automated Social Media Content Generation • 2分钟

Copywriting with AI: Best Practices • 3分钟

AI-Driven Content Strategy: The Future of Marketing Innovation • 15分钟

Test Your Knowledge • 15分钟

AI for Sales & Customer Experience with Microsoft Copilot

Transform customer interactions and internal operations by deploying Microsoft Copilot to craft personalized multichannel marketing strategies, predict trends, and streamline employee onboarding

涵盖的内容

5个视频 1篇阅读材料 1个作业

AI for Customer Support Systems • 5分钟

AI for Corporate Training & Employee Onboarding • 7分钟

Creating Personalized Marketing Strategies Based on AI Insights • 3分钟

Multichannel Marketing Strategies with Copilot • 2分钟

Predictive Analytics and Trend Analysis • 2分钟

5 Use Cases for Generative AI in Sales • 15分钟

Test Your Knowledge • 15分钟

AI for Business Strategy & Decision Making

Drive competitive advantage by integrating AI into your strategic toolkit for deep market research, robust scenario planning, and automated financial forecasting

涵盖的内容

4个视频 1篇阅读材料 1个作业

Data-Driven Decision Making with AI • 3分钟

AI for Competitive Analysis and Market Research • 4分钟

Scenario Planning and Risk Management using AI • 4分钟

Automating Financial Reporting and Forecasting • 3分钟

What Is Ethical AI? A Guide to Responsible AI Governance • 15分钟

Test Your Knowledge • 20分钟

位教师

提供方

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