课程概览
對於個人
：確認掌握產品創新原則和最佳實踐，從而實現專業進步、新的工作機會和更高的薪酬。
用於管理
：確定那些擁有生產創新技能和知識以擔任領導角色的人。
對於組織: 促進更好的產品創新紀律，帶來更大的新產品成功並帶來明顯的效益。
本課程是依「PDMA 美國產品發展管理協會」所發展的「產品開發管理知識體系」
(最新2024版)
之重要理論與實務規劃而成，依國際化產品經理必須具備「產品創新策略 」、「產品創新開發流程 」、「市場研究方法 」等必要知識體為核心，是國際化產品經理的共通專業語言及工作標準，全球500強企業中有超過70%企業採用此標準，是全球公認理論與實務結合的新產品開發管理最佳實踐，是一套能有效提升產品創新成功機率的實務方法。
周次
一
紹
二, 三
四
五
课程大纲
周次
課程主題
課程大綱
課程目的
一
Introduction 2hrs
What is a Product
What is Product Innovation
The Role of Product Innovation in The Organization
The 10 Principles of Successful Product Innovation
產品與產品創新的
基本概念與背景介
紹
1. Product Innovation Management 6hrs
Managing Product Innovation
The Product Manager
The Product Life Cycle
Managing The Product Life Cycle
The Chasm in The Product Life Cycle
Roadmaps Used in Product Innovation
Project Management
Risk Management
Metrics and Key Performance Indicators
如何管理產品創新
二, 三
2. Product Innovation Strategy 6hrs
What Is Strategy?
Establishing the Organization's Direction
Business and Corporate Strategy
Preparing Business Strategy
Innovation Strategy
Innovation Strategy Frameworks
Strategies That Support the Innovation Strategy
Open Innovation
Sustainable Innovation
如何制定產品創新策略
3. Product Innovation Portfolio 4hrs
What Is a Product Innovation Portfolio?
Portfolio Value Maximization
Portfolio Alignment with Strategy
Balancing the Portfolio
The Right Number of Projects
New Product Portfolio Management: A Dynamic Process
Portfolio Governance
Portfolio Management Benefits
如何決定產品創新組合
4. Product Innovation Process 6hrs
Introduction to Product Innovation
Product Innovation Charter (PIC)
Specific Product Innovation Process
Comparing Product Innovation Process Models
Product Innovation Process Control and Management
如何進行產品創新開發流程
四
5. Product Innovation Design &Development 4hrs
Design and Development Process Steps
Introduction to Design
Introduction to Development
如何使用產品創新設計開發工具
6. Product Innovation Market Research 4hrs
How Market Research Contributes to Product Innovation
Selecting The Right Market Research Methodology
Primary vs. Secondary Market Research
The Quality of Market Research Data
Market Research Methods
Multivariate Research Methods
Product Use Testing
Market Testing and Test Marketing
Market Research and Voice of The Customer: Integral to Product Innovation
Market Research at Specific Stages of Product Innovation
Market Research Metrics and key Performance Indicators
如何進行產品創新市場研究
五
7. Product Innovation Culture & Team 4hrs
Product Innovation Culture and Climate
Management Responsibilities
Product Innovation Team Structures
Team Development
Team Leadership
Virtual Teams
Incentivizing Product Innovation
如何建立產品創新文化與團隊
8. In Summary & Case Study 4hrs
5 Case studies
A Questionnaire for Evaluating an Organization’s New Product Innovation Management Practices and Processes
知識體總整理與個案研究