课程概览
Company programme covering China digital/eCommerce ecosystem, consumer behaviour, major commerce/social platforms, campaign mechanics, practical case studies, partner/team decisions and an action plan. The page describes the programme as tailored;
no independent delivery validation.
学习目标
Understand China’s digital/eCommerce ecosystem, platforms and consumer behaviour
Use practical cases and a category-specific action plan (company page).
课程大纲
China market and consumer ecosystem, including regional/category differences
WeChat and eCommerce platforms (Tmall, JD and Taobao), platform operations and costs
Social platforms, Douyin, Xiaohongshu/RED, content commerce and KOL programmes
Case studies, market-entry/team/partner decisions, logistics/compliance and action planning