Getting Started with TikTok

Published learning objectives:

TikTok’s key features, user demographics, and why it is an important platform to engage with

How users interact with TikTok and best practices for engaging the TikTok community

How to create engaging and shareable content on TikTok

Published course description:

In this course, you will be introduced to TikTok, an exciting social media platform that will open up new marketing opportunities for your business.

This course focuses on TikTok basics. You will learn the history of TikTok, the key user demographics, and the app's unique features. You will gain an understanding of how users interact with the app and the benefits of adding TikTok to your social media strategy.

You will set up a personal account and learn the best strategies for creating compelling content with which other users will want to interact. You will even create your first video.

By the end of this course, you will be able to:

Describe the key features and user demographics of TikTok

Discuss how users interact with TikTok

Engage with the TikTok community

Create an engaging video with TikTok’s editing tools

Regardless of your current social media experience, this course will lay the foundation for success in using TikTok.