Marketing Analytics with Meta

Published learning objectives:

How to optimize your marketing campaign by evaluating campaign results

How to measure advertising effectiveness with Meta’s testing tools

How to implement a full advertising analysis from the hypothesis formulation to presenting results and recommendations

Published course description:

This course explores Meta Marketing Analytics Tools. You'll learn how to create ads using Meta Ads Manager, utilize Meta experiments, optimize ads through A/B testing, integrate data from campaigns and perform an analysis to evaluate the results.

By the end of this course you will be able to:

Create an ad in Meta Ads Manager

Evaluate campaign results

Conduct an A/B Test to compare ad campaigns and see which performs best

Conduct a Brand Lift test to measure how your ads impact brand awareness or recall

Conduct a Conversion Lift test to measure the incremental impact your ad has on conversions

Identify how and when to use Marketing Mix Modeling to achieve your desired outcomes

Implement a full analysis process from hypothesis to recommending measurement solutions, performing an analysis, generating insights and presenting results

This course is for people who want to use Meta Ads Manager to run tests, learn what works, and optimize advertising strategies to improve ad performance.