Introduction to Data Analytics

Published learning objectives:

Apply the data analysis process OSEMN to marketing data

Compare and contrast various data formats and their applications across different scenarios

Identify data gaps and articulate the strengths and weaknesses of collected data

Published course description:

This course provides a practical understanding and framework for basic analytics tasks, including data extraction, cleaning, manipulation, and analysis.

It introduces the OSEMN cycle for managing analytics projects and you'll examine real-world examples of how companies use data insights to improve decision-making.

By the end of this course you will be able to:

Formulate business goals, KPIs and associated metrics

Apply a data analysis process using the OSEMN framework

Identify and define the relevant data to be collected for marketing

Compare and contrast various data formats and their applications across different scenarios

Identify data gaps and articulate the strengths and weaknesses of collected data

You don't need marketing or data analysis experience, but should have basic internet navigation skills and be eager to participate. Ideally you have already completed course 1: Marketing Analytics Foundation in this program.