Marketing Analytics Foundation

Published learning objectives:

How data and its measurement inform a marketing action

Basic principles of marketing

How data is collected and the regulations around its collection

Published course description:

This course lays the foundation of marketing analytics. You’ll learn the basic principles of marketing, the role data analysis plays in digital marketing and how data is collected and managed.

By the end of this course you will be able to:

Describe how marketers use data to inform campaign decisions

Describe the basic principles of marketing

Identify why data analysis matters in digital marketing

Implement the Meta pixel to capture data used to track visitor activity on a website

Explain how an API connects data captured offline to an online platform

Describe common platforms for online data management and evaluation

Navigate Google Analytics and Meta Ads Manager reports

Explain the significance of the privacy regulations that govern the online marketing space

Regardless of your current marketing and analytics experience, this course will help you build a solid foundation for incorporating data into your marketing efforts.

Learners should have basic internet navigation skills and be eager to participate.