Social Media Management

Published learning objectives:

How to establish and manage a social media presence

How to create a brand, tone, and voice for a social media presence

How to manage a content calendar for a social media presence

How to evaluate the performance of content on social media and how to iterate on that performance

Published course description:

This course equips you with critical content creation and management skills.You’ll learn how to create effective social media posts and how to create a strong brand to help you build a social media presence.

You’ll also learn how to establish an ongoing process to manage your content.This includes setting up a content calendar, managing and moderating your posts, analyzing data for insights and iteration, and how to increase post effectiveness.

You will end the course with real-world application of your skills through a content management project.

By the end of this course, you will be able to:

Establish and manage a social media presence

Create a Facebook business page and an Instagram account for business

Understand how and why to create content for social media

Create a brand, tone, and voice for a social media presence

Manage a content calendar for your social media presence

Evaluate the performance of your content on social media to iterate and optimize the performance

Create a content calendar for your social media presence

Manage social media content using real world data

This course is intended for people who want to learn how to create and manage a business presence on social media, including creating content, interacting and engaging with customers on social media and evaluating the results of different posts.

Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media.

Having a Facebook or Instagram account helps and ideally learners already completed course 1 (Introduction to Social Media Marketing) in this program.