Introduction to Social Media Marketing

Published learning objectives:

Understand the landscape of traditional, digital and social media marketing

Understand the major social media platforms, how they function, and what role they play in marketing

Create SMART goals, identify KPIs, and define your target audience and their customer journey

Choose the right social media platforms and learn how to create social media policies

Published course description:

This course lays the foundation of social media marketing.You’ll learn what social media marketing entails, including the history and the different social media channels that exist.

You’ll learn how to select a social media channel that fits your needs, set goals and success metrics, and determine who your target audience is.

By the end of this course, you will be able to:

Understand the landscape of traditional, digital, and social media marketing

Understand how to become certified as a Digital Marketing Associate

Understand the major social media platforms, how they function, and what role they play in marketing

Create SMART goals and identify KPIs

Define your target audience and their customer journey

Choose the right social media platforms and learn how to create social media policies

Whatever level of knowledge you start with, this course will help you build a solid foundation for social media marketing and gain applicable skills that will allow you to make your social media marketing efforts more successful and noticeable.

Learners don't need marketing experience, but should have basic internet navigation skills and be eager to participate and connect in social media. Learners must have a Facebook account and an Instagram account helps.